Social media is everywhere, but how can you use it to promote your business? In this course, we will
discuss how to craft, execute, measure, and optimize a winning social media marketing strategy, explain
how Facebook, a Meta company, and Twitter are complementary. You will learn how to map your
strategy to successfully leverage both. Also included are Twitter creator tools and Facebook Shops,
used to maximize your reach by attracting more followers and fans.

In this course, you will learn the foundational concepts of data and how to use it and interpret it.

This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and
audience engagement, as well as effectively reach and expand your audience.

Provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and
leverage influencers to aid in your marketing efforts.

Even if you don’t have a background in video, you will learn the tools you need to produce high-
performing social media content for both TikTok and Instagram, a Meta platform.



Cost: $599  Sale $399